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DORITOS x NETFLIX
STRANGER THINGS
To celebrate the fifth and final season of Stranger Things 5, Doritos and Netflix joined forces for a bold, nostalgia-driven campaign that transported audiences back to 1987.
The Doritos “Telethon for Hawkins” was an interactive fan experience designed to immerse viewers in the world of Stranger Things.
Inspired by classic 80s telethons, the campaign invited fans to “chip in” and call the 1-844-4-HAWKINS hotline to share their bold messages of support for the fictional town of Hawkins.
The activation blended storytelling, pop culture, and audience participation into one cohesive brand moment.
We created brand activation video content for this campaign across New York City and Los Angeles, capturing the energy and scale of the experience in both markets.
We also photographed the New York City activation, delivering dynamic visuals that highlighted the immersive set design, fan interactions, and brand integration.
Hudson Yards, New York
The Grove, Los Angeles
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